Tools of the Trade – Photoshop

Magic and a Little Mayhem

Image by Lukas Bieri from Pixabay

I discovered Adobe Photoshop around fifteen years ago. It was overwhelming the first time that I attempted to actually use it. Photoshop is not for the faint of heart and certainly not for a novice. While I did learn enough to actually design things for myself and my first handful of paying clients, I realized that I needed to learn a great deal more to actually become a graphic designer. The best decision I ever made was going to college and learning the ins and outs of the Adobe Creative Suite of programs. I utilize not only Photoshop, but also Illustrator and InDesign every time I develop a new book cover design, logo, and/or series branding for a client.

Photoshop is vastly complex

“Just because you have access to Photoshop does not mean that you should use Photoshop.” In other words, get some training. Graphic designers are one of the most underrated specialist in the publishing business…that much I have experienced first-hand.

PSDbox gallery

I continue to learn new ways to create my art almost every day. Never stop learning and exploring different ways to create unique artwork using these powerful programs. While it may look easy to some, design is anything but.

Three of my Pre-Made Book Cover Designs. More info on my professional website Avalon Graphics as they are available for licensing.

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The Necessity of Coffee

Image by Angela Yuriko Smith from Pixabay

Ahhh….that strong cup of dark magic that I consume each and every morning. I can’t imagine sitting down at my computer to face my email inboxes without it.

Seriously, I’d frighten off every client and potential client if I even attempted to respond to inquiries without first consuming a copious amount of coffee. And nobody had better try and tell me that fairy tales do not exist – I find mine every morning as I stare down at the steaming swirl of liquid magic in my cup each and every day.

The next step to my day is finding my creativity…my mojo…in order to develop designs for my clients. However…..design isn’t something that can be pushed, rushed or forced. Non-designers had best learn that. Do NOT make the mistake of trying to push a designer into ‘cranking’ out anything quickly. Sometimes we can (and do) create a design in short order – but that is not the norm and should not be expected of us creatives. And I have spent years learning my trade, and I have a very hard earned degree in graphic design. Design is ever evolving as well. But there are rules we professional graphic designers do follow….other than when a few hardheaded clients insist on using jpegs that they found on Google that are just perfect for their print project (billboard, catalog and so on)…..but I digress. I do not play at it when it comes to my commercial projects. I take design seriously. I’ve been working as a professional designer for over a decade now. I’ve earned my street cred. Seriously. And so below are a handful of quotes by smart people in the design world….for when I need a little kick in the arse to get going…

Design is…..

…intelligence made visible.” — Alina Wheeler, author

“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou, author, poet, civil rights activist
“Design adds value faster than it adds costs.” — Joel Spolsky, web programmer, writer, and creator of Trello
“Design is not just what it looks like and feels like. Design is how it works.” — Steve Jobs, co-founder of Apple, Inc.
“The more I deal with the work as something that is my own, as something that is personal, the more successful it is.” — Marian Bantjes, designer and author
“Design is not a single object or dimension. Design is messy and complex.” — Natasha Jen, designer and educator
“You can’t use up creativity. The more you use, the more you have.” — Maya Angelou, author, poet, civil rights activist
“Design adds value faster than it adds costs.” — Joel Spolsky, web programmer, writer, and creator of Trello

…and finally:

graphic design
The true value of a professional designer.