Advice for Non-Designers

If you want to sell your product, hire a professional designer to make your product functional and attractive to your target market.

Do not shackle your designer into creating your design to meet your personal taste. Your product is not for you, it is for your potential end user/buyer/reader.

Keep it simple and uncluttered. Reduce your idea down to what is absolutely necessary. Also, consider using darker backgrounds instead of brighter backgrounds which are harder on the eyes.

“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

Don’t make the mistake of thinking that hiring a professional designer is too expensive. Bad design is much more costly, and people never forget a bad design/logo/book cover/commercial.

2019 Design trends to consider via 99Designs:

  1. 3D design and typography
  2. Asymmetrical layouts
  3. Art Deco
  4. Modern Mid-Century Modern
  5. The evolution of duotones and gradients
  6. Warm and moody color palettes for photos
  7. Light and delicate custom illustrations
  8. Buxom serifs
  9. Open compositions
  10. Isometric design

Bottom line – unless you have the skills, knowledge and experience in design/layout/typography/print preparation/industry standard design software to do the job of packaging and marketing your product, hire a graphic designer and trust that designer to do their job.


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September Project Schedule

A snapshot of September – working on the following design jobs:

I also have a few more tasks that I need to complete if possible as well. And no doubt other clients will reach out with further requests. The above list is my average work load per month – each cover design project taking 5 to 6 business days to sort out the front cover, then another day or two in order to get the paperback layout set once I am supplied with the printer’s specifications.

A mellow Coffeehouse playlist

Every month I juggle around 10 to 15 projects on top of my duties as a cover design judge on two sites and the updating of two websites. Never assume that I am idle awaiting work. I have been steadily busy for the past 5 years of my 11 years in the book cover design business.

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Tools of the Trade – Photoshop

Magic and a Little Mayhem

Image by Lukas Bieri from Pixabay

I discovered Adobe Photoshop around fifteen years ago. It was overwhelming the first time that I attempted to actually use it. Photoshop is not for the faint of heart and certainly not for a novice. While I did learn enough to actually design things for myself and my first handful of paying clients, I realized that I needed to learn a great deal more to actually become a graphic designer. The best decision I ever made was going to college and learning the ins and outs of the Adobe Creative Suite of programs. I utilize not only Photoshop, but also Illustrator and InDesign every time I develop a new book cover design, logo, and/or series branding for a client.

Photoshop is vastly complex

“Just because you have access to Photoshop does not mean that you should use Photoshop.” In other words, get some training. Graphic designers are one of the most underrated specialist in the publishing business…that much I have experienced first-hand.

PSDbox gallery

I continue to learn new ways to create my art almost every day. Never stop learning and exploring different ways to create unique artwork using these powerful programs. While it may look easy to some, design is anything but.

Three of my Pre-Made Book Cover Designs. More info on my professional website Avalon Graphics as they are available for licensing.

Working with a Book Cover Designer

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Every now and again I am approached by a potential new client who knows exactly what they want and basically how the book cover design process works. But more often than not, authors have written their manuscripts and want an attractive cover designed so they can get their new books listed on Amazon and other online book selling outlets, yet have no idea where to start. And most, especially first time authors, do not have any idea whatsoever as to how the book cover design process works or even where to begin. This is not a bad thing – authors write and designers design! Hopefully I can shed some light on the process by offering a few top tips when contacting book cover designers for the first time.

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October Updates and the arrival of Autumn at Avalon Graphics

Autumn photo

Autumn is my favorite season and if I  had my way, I’d spend every waking minute of it out in nature enjoying the beauty of it. Alas, not this year as I’ve found myself busier than ever between work and personal matters. And keeping up a blog seems to be something that I simply cannot find the extra time to do either! I very much admire my friends and colleagues who regularly blog despite their busy careers and family lives! How do you do it?!

 

Updates:
I am currently working with several clients on projects ranging from book covers to book trailers to interior map illustrations and marketing materials. And I still feel that I’ve never truly caught up from being offline back in August while moving house. But it is a blessing to be in such high demand these days and I thank all of you who have commissioned me for design services during these busy times.

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