Book Cover Design Trends

One of the most popular trends in Book Cover Design right now is all in the Title Treatment.

If you look at top selling eBooks (or paperback novels) right now, there is one design element or trend that stands out overall in the crowd. The letters of the book’s title seem to interact with the artwork in the background.

Cover design by Karina Granda

The above cover design for ‘The Cruel Prince‘ has a bare tree branch running through the words ‘Cruel’ and ‘Prince’ (along with a crown hanging on the branch). The title is easily readable despite intersecting with the type, and the interaction with the tree branch gives the cover depth of field. The design is not cluttered, yet the elements that are included support the genre (the crown) the reader should expect. The font is also genre appropriate and nicely styled. The tiny pop of color with the green beetle is intriguing once you notice it too. Cheers to the designer!

More examples of this design trend are as follows:

In each case with the cover images above, at least one word in the novel’s title intersects or interacts with the background. The final example, “The Woman In The Window“, I found particularly clever in its execution.

Instead of the designer choosing an image of an actual woman peering out of a window, they chose to let the title itself play the role. While the design is simple – lines and text with a layer of texture to add some grit, it is on point and effective. The potential reader has a clear idea of the overall plot despite the cover being devoid of any photos/models/scenes. That is design functioning at its best. And this was obviously designed by a professional graphic designer due to the thought process put into the design, the balanced layout and execution of the concept. These books are all mainstream published as well – but independently published books can achieve the same level of professionalism as long as the author hires an experienced and accomplished designer to create their book cover for them.

While this is a top design trend in publishing at present, it too shall pass (just as the headless woman trend did). But the bottom line and lesson to be learned (hopefully) here is simplicity sells. Do not clutter up your book cover with too many elements. Take note that none of the above cover designs contain more than one image and typography. But they are all successfully representing the pages inside and their respective genres.

My Latest Cover Design Projects

Recently three of the book covers that I have designed have become available on Amazon, so I thought I would share.

First up is a modern romance novel by Ian Wilfred – Time To Move On

Available on both Amazon and Amazon UK

Next up is The 22nd Floor by Geoff Green now available on Amazon:

Amazon and Amazon UK

And finally, my latest cover design for Susan Russo Anderson – Death On Atlantic Avenue.

I’ve been busy this month as well, so I do hope to have more cover designs to share soon!

Advice for Non-Designers

If you want to sell your product, hire a professional designer to make your product functional and attractive to your target market.

Do not shackle your designer into creating your design to meet your personal taste. Your product is not for you, it is for your potential end user/buyer/reader.

Keep it simple and uncluttered. Reduce your idea down to what is absolutely necessary. Also, consider using darker backgrounds instead of brighter backgrounds which are harder on the eyes.

“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

Don’t make the mistake of thinking that hiring a professional designer is too expensive. Bad design is much more costly, and people never forget a bad design/logo/book cover/commercial.

2019 Design trends to consider via 99Designs:

  1. 3D design and typography
  2. Asymmetrical layouts
  3. Art Deco
  4. Modern Mid-Century Modern
  5. The evolution of duotones and gradients
  6. Warm and moody color palettes for photos
  7. Light and delicate custom illustrations
  8. Buxom serifs
  9. Open compositions
  10. Isometric design

Bottom line – unless you have the skills, knowledge and experience in design/layout/typography/print preparation/industry standard design software to do the job of packaging and marketing your product, hire a graphic designer and trust that designer to do their job.

Tools of the Trade – Photoshop

Magic and a Little Mayhem

Image by Lukas Bieri from Pixabay

I discovered Adobe Photoshop around fifteen years ago. It was overwhelming the first time that I attempted to actually use it. Photoshop is not for the faint of heart and certainly not for a novice. While I did learn enough to actually design things for myself and my first handful of paying clients, I realized that I needed to learn a great deal more to actually become a graphic designer. The best decision I ever made was going to college and learning the ins and outs of the Adobe Creative Suite of programs. I utilize not only Photoshop, but also Illustrator and InDesign every time I develop a new book cover design, logo, and/or series branding for a client.

Photoshop is vastly complex

“Just because you have access to Photoshop does not mean that you should use Photoshop.” In other words, get some training. Graphic designers are one of the most underrated specialist in the publishing business…that much I have experienced first-hand.

PSDbox gallery

I continue to learn new ways to create my art almost every day. Never stop learning and exploring different ways to create unique artwork using these powerful programs. While it may look easy to some, design is anything but.

Three of my Pre-Made Book Cover Designs. More info on my professional website Avalon Graphics as they are available for licensing.

A thriving Book Cover Design Business

I created Avalon Graphics back in 2009 and never imagined that it would grow to be this successful in just four short years! As of this month, I find myself scheduling work well into late Fall, and actually to the point of considering myself over capacity! I will continue to work through the back log and fill requests as quickly as possible.

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