Advice for Non-Designers

If you want to sell your product, hire a professional designer to make your product functional and attractive to your target market.

Do not shackle your designer into creating your design to meet your personal taste. Your product is not for you, it is for your potential end user/buyer/reader.

Keep it simple and uncluttered. Reduce your idea down to what is absolutely necessary. Also, consider using darker backgrounds instead of brighter backgrounds which are harder on the eyes.

“Design is not just what it looks like and feels like. Design is how it works.” –Steve Jobs

Don’t make the mistake of thinking that hiring a professional designer is too expensive. Bad design is much more costly, and people never forget a bad design/logo/book cover/commercial.

2019 Design trends to consider via 99Designs:

  1. 3D design and typography
  2. Asymmetrical layouts
  3. Art Deco
  4. Modern Mid-Century Modern
  5. The evolution of duotones and gradients
  6. Warm and moody color palettes for photos
  7. Light and delicate custom illustrations
  8. Buxom serifs
  9. Open compositions
  10. Isometric design

Bottom line – unless you have the skills, knowledge and experience in design/layout/typography/print preparation/industry standard design software to do the job of packaging and marketing your product, hire a graphic designer and trust that designer to do their job.


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Tools of the Trade – Photoshop

Magic and a Little Mayhem

Image by Lukas Bieri from Pixabay

I discovered Adobe Photoshop around fifteen years ago. It was overwhelming the first time that I attempted to actually use it. Photoshop is not for the faint of heart and certainly not for a novice. While I did learn enough to actually design things for myself and my first handful of paying clients, I realized that I needed to learn a great deal more to actually become a graphic designer. The best decision I ever made was going to college and learning the ins and outs of the Adobe Creative Suite of programs. I utilize not only Photoshop, but also Illustrator and InDesign every time I develop a new book cover design, logo, and/or series branding for a client.

Photoshop is vastly complex

“Just because you have access to Photoshop does not mean that you should use Photoshop.” In other words, get some training. Graphic designers are one of the most underrated specialist in the publishing business…that much I have experienced first-hand.

PSDbox gallery

I continue to learn new ways to create my art almost every day. Never stop learning and exploring different ways to create unique artwork using these powerful programs. While it may look easy to some, design is anything but.

Three of my Pre-Made Book Cover Designs. More info on my professional website Avalon Graphics as they are available for licensing.

A thriving Book Cover Design Business

I created Avalon Graphics back in 2009 and never imagined that it would grow to be this successful in just four short years! As of this month, I find myself scheduling work well into late Fall, and actually to the point of considering myself over capacity! I will continue to work through the back log and fill requests as quickly as possible.

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